Fancy shapes, multiple stones and sculptural designs are just a few of the engagement ring trends experts expect to see flourish or continue in 2024. From three-stone rings to fancy shapes, experts weigh in on what consumers could be looking for this year.
From vision boards to Pinterest boards, shoppers are doing their homework before making this important purchase, and the jewellers who know what’s trending could have a leg up on the competition.
1) Getting Fancy:Fancy-shaped diamonds, which have been increasing in popularity in recent years, are expected to continue to appeal to consumers.
2) When One Stone Isn’t Enough:Some newlyweds-to-be are embracing multiple gemstone styles, continuing the trend that gained momentum after Prince Harry proposed to Meghan Markle with a three-stone ring in 2017. Ring shoppers can combine the two above-mentioned trends, opting for unconventional side stones.
3) Platinum:While yellow gold has been trending for bridal in recent years, white metals always have dominated the engagement ring market.In 2024, trend-watchers expect platinum, in particular, to have a big year.
Consumer desire for platinum has “historically been very high,” said Platinum Guild International. Nearly 70 percent of consumers want platinum for their engagement rings and wedding bands, it said, but tend to buy other metals due to lack of availability in stores.
4) Lab-Grown Diamonds:Despite falling prices and continued intra-industry controversy, leadinf jewellers put lab-grown diamonds on their 2024 engagement ring trend lists.
Lab-grown diamonds are less expensive than natural diamonds and while there is much discussion about their lack of resale value, some consumers do opt for a larger lab-grown diamond over a smaller natural one.
5) Anything Goes: Another notable trend is not following trends at all.As noted above, shoppers who choose a diamond increasingly are opting for fancy shapes, while others don’t want a diamond at all, picking colored gemstones for a bright pop of color.
Brides are also embracing color like never before (and not just for second or third wedding looks). From pastels to black dresses, wedding and engagement traditions are being bucked and that extends to rings with an unabashed embracing of color, such as sapphires and emeralds.Moissanite is another popular out-of-the-box choice for brides,
Source: nationaljeweler.com
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