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ALERT! By EMERALD JEWEL INDUSTRY INDIA LTD



Dear Partners,


We noticed that someone has been trying to tarnish our name and goodwill in the market by circulating a wrong message about our electroforming products in various What's App groups. We greatly condemn this corrupt and immoral practice. Our legal team is working toward taking appropriate actions against the perpetrators.


Quality and business ethics at Emerald Jewel Industry have been our guiding light since the beginning. It is only because of stringent control of these qualities and striving for excellence in all that we do, that Emerald today is one of the world’s largest jewellery manufacturers and one of the most trusted companies.


We have ZERO TOLERANCE towards poor ethics and compromised quality in any regard – right from our policies to the purity of our products. If we want to manufacture our purity for 916 we ensure to do it for 917. This is being continually monitored from the procurement of raw materials.


The consumer is undoubtedly the king and our mantra is to provide the best finish and quality to ensure that our customers are happy. Their satisfaction with our products is what we strive for.


At this point, we must also highlight there is a clear policy in Emerald Jewel Industry India Ltd that all our Electroforming pieces/products produced by us are marked with the gold weight of the ornament. This is a practice for the last 5 years, and this is done mainly to make customers aware of the gold weight as there is a possibility of wax or resin inside the gold ornament. Our intention with this is to communicate the weight and purity to customers, this also helps us to avoid people copying our product and also those who cheat the buyers by increasing the gold weight by adding wax or other materials inside the product.

 

The product with the mentioned HUID was dispatched to one of our dealers in Ludhiana on 10th Feb 2022 with clear marking on the scooping area as G 5.9 (weight) and marked with the dealer and company seal and also the hallmarking identification. However, the product picture in circulation does not have the gold weight marking or the customer name marking. This indicates that it is a duplicate ornament where the HUID number is being misused or our original product was altered by the perpetrators.

 

We would like to caution our customers and industry brethren against such malpractices against us by using our original HUID number. These are baseless allegations and we would like to assure you that Emerald will get to the bottom of this matter and the illegal acts will be properly dealt with.


Thank you for your continued support of the Emerald Jewel Industry. We will not let you down.


Sincerely,

Santosh Krishna

COO, Emerald Jewel Industry India Limited



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