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Alia dazzles in Brides Of India by Malabar Gold and Diamonds

Alia Bhatt takes centre stage as the ambassador for the grand 2023 edition of Brides Of India, presented by Malabar Gold and Diamonds.

Following the tremendous success of the #MakeWayForTheBride campaign in 2021, this year"s theme, #ShowTheWay, puts the spotlight on our stunning collection of 14 diverse brides, each adorned with unique styles of jewellery.

The #ShowTheWay ad displays a wide lineup of brides, each representing a unique style and ethnicity. From the magnificent Bejeweled Bride to the trendsetting South Indian Bride and the elegant Bride, their meticulously crafted jewellery blends polki, diamonds, silver, and gold. They encapsulate the vibrant cultures of Andhra Pradesh, Telangana, Punjab, Maharashtra, Tamil Nadu, Bengal, Odisha, and Gujarat. These stunning brides steal the show, leaving a lasting impression as they #ShowTheWay.

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