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Amitabh Bachchan launches Kalyan Jewellers' limited edition Ashta Vinayak and Ashta Lakshmi

Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand has announced the launch of its specially curated Ashta Lakshmi and Ashta Vinayak gold coins on the popular television quiz show, Kaun Banega Crorepati. The show’s host and Kalyan Jewellers’ brand ambassador Amitabh Bachchan introduced the limited edition coins, celebrating India’s cultural significance.

These exclusive coins, adorned with intricate designs, feature iconic designs of Lord Ganesha and Goddess Lakshmi, symbolizing good fortune and prosperity. The jewellery brand has introduced these coins in both 22-carat and 24-carat. These limited edition coins are available in varied weights starting from 2 grams going up to 8 grams, providing patrons with the flexibility and customized shopping experience.

The one-of-its-kind coins highlight the rich cultural heritage and their significance in Indian traditions. Speaking on the launch,

Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “It is common practice for customers to buy coins as shagun during Dhanteras and Diwali. This year, apart from the usual single coins that we stock, we have brought forth two unique sets of 8 coins each - AshtaLakshmi and AshtaVinayaka. They also make for good wedding gifts, and we are positive that our customers will appreciate it.”

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