Swarovski partnered with Bollywood actress Ananya Panday to usher in their radiant Diwali campaign and celebrate the spirit of the upcoming festive season. The campaign was featured across Swarovski’s stores, website, e-commerce platforms and multi-brand stores from October 12.The Diwali campaign features Ananya Panday showcasing jewellery from its ‘Mesmera’, ‘Millenia’, and ‘Gema’ collections.
“Swarovski's beautiful pieces not only reflect the magnificence of the festival, but also the optimism and joy that it represents. The fusion of craftsmanship and contemporary glamour perfectly captures the mood of the Festival of Lights, and I am truly honored to be a part of this campaign”, said Ananya.
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