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BIS Chennai to Create Awareness about HUID for Gold Jewellery Sales

BIS Chennai will hold meetings with resident welfare associations (RWAs) to create awareness about the Hallmark Unique Identification (HUID), a 6-digit alphanumeric code now mandatory for gold jewellery sales in India. The code is aimed at preventing adulteration, providing traceability, and confirming quality. The code has been in use since 2021, and the Bureau of Indian Standards (BIS) has mandated its use in 288 districts in the country, including 26 out of 38 districts in Tamil Nadu.

Consumers can verify the authenticity of jewellery by clicking on the ‘Verify HUID icon’ on the BIS Care app. While jewellers welcome the move, they want grey areas addressed, such as the potential exposure of wholesalers.

Credits: The Times Of India

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