CaratLane India’s leading omni-channel jewellery brand, is thrilled to introduce its Festive Edit for Diwali—a vibrant curation featuring a variety of jewellery designs that cater to different styles and preferences. From diamonds to gemstones, this festive curation showcases a wide array of unique design languages, perfectly aligning with the brand’s core philosophy — #KhulKeKaroExpress.
This curation of designs is a celebration of individuality, encouraging women to express their authentic selves through their jewellery choices. The range includes pieces that blend contemporary flair with festive charm, making it easier for customers to find jewellery that resonates with their personal style.
This year, CaratLane also aims to capitalise on the growing consumer interest in gold jewellery following a drop in customs duty in July. The introduction of Everyday 22KT Gold, designed for the modern woman, reflects CaratLane’s dedication to offering pieces that are both versatile and expressive.
Atul Sinha COO at CaratLane, shared, “At CaratLane, jewellery is not just adornment—it’s a means of self-expression. With Festive Edit, we’re offering a diverse selection of designs that allow every woman to showcase her true personality and style, whether through diamonds, gemstones, or our newly introduced ‘Everyday 22KT’ Gold. This modern take on 22KT gold is perfect for today’s women who want to blend tradition with modern style.”
To bring this concept to life, CaratLane has launched a Diwali film that simply, yet beautifully highlights how women use jewellery as a powerful tool for self-expression. The film’s message, “Suni sabki, par kari apne mann ki”, perfectly captures the spirit of the curation—inspiring women to be unapologetically themselves and being unfazed by societal expectations.
To make the season even more exciting, CaratLane is offering 100% off on making charges on 4,000+ stunning diamond designs, making it the perfect time to turn festive wishes into reality. The Festive Edit is now available across 280+ stores in India and online at www.caratlane.com.
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