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Celebrate Akshay Tritiya with these Jewellery brands: A tradition of purity and prosperity

Bring home good luck and prosperity….

Kolkata, April: Akshaya Tritiya is considered to be one of the most auspicious days for new beginnings and is believed to bring prosperity, wealth, and happiness in abundance. Akshaya Tritiya is also known as Akha Teej and is considered to be a sacred day for Hindus and Jains. It is believed that anything ventured on this day will be blessed with growth and prosperity for years to come. It is also believed that buying or gifting gold, gold coins, or diamond jewellery on this auspicious day will endow good fortune and increase wealth.

Keeping the trend in mind, a few fine jewellery brands across Kolkata have launched a new collection of jewellery especially for this day.

1. Indian Gem and Jewellery Collection Keeping the essence of festivities in mind, Indian Gem & Jewellery Creation introduces a new collection, ‘AKANKSHA’ a range of stunning jewels that will elevate one’s celebrations. The envy-inducing festive ensembles deserve attention with remarkable jewellery from the new amalgamation launched by Indian Gem & Jewellery,on the occasion of Akshay Tritiya. This Akshay Trithiya, Indian Gem & Jewellery Creation is also extending an exciting offer, wherein the brand is running a mega offer that is 20% off on making charges of gold jewellery 10% flat discount on diamond and Asto gems and 7% rebate on platinum & Forevermark jewellery.

Jewellery has become an extension of oneself- millennial these days prefer Modern and creative designs. The amalgamation boosts of exquisite jewellery, which is traditionl, yet with a contemporary twist. The statement Chandbali earrings and polki too are a big head turner. The jewellery embedded with colourful gemstones from Indian Gem & Jewellery Creation is attracting the attention of patrons this season and with good reason because they add grace to any ensemble. The elegant statement Earrings, exquisite Rings, elegant Neckpieces and classic Kadas are a must have to elevate the joy of celebrations. According to Mr Pratik Dugar, Owner, “Just like every year, we are hopeful and positive that the upcoming season is going to be good, the preparations are on in full swing. We are working closely with the designers for the new collection as Eid and Akshaya Tritya both are forthcoming plus wedding season is also approaching.”

2. Avama Jewellers by Abhishek Kajaria

Avama Jewellers is all set to create an unforgettable aura on this auspicious occasion with offers that will fulfill the jewellery desires of any woman. Dazzle all eyes with the purity of gold and the light of diamonds. Avama Jewellers has some great offers for Akshay Tritiya- the brand is offering no making charges on gold coins and upto 50% off on Gold, Diamond and Polki jewellery.

On festive occasions like this most women like to display jewellery that reflects their innate ethnicity, which makes this the best opportunity for them to seize the offers. The diamond jewellery embedded with colourful gemstones, jewellery with minakari work is attracting the attention of patrons this season and with good reason because they add grace to any festive occasion. Their kundan chandbali earrings too are a big head turner with their heritage feel and elegance. At Avama we are noticing that this festive season bright colours, flamboyant motifs and innovate styles are dominating. Among young people, the trend is for large earrings and bracelets, eye catching pieces which can be worn at parties as well as on more formal occasions. According to Mr Abhishek Kajaria, Owner/Founder, Avama Jewellers, “Akshay Tritiya is considered to be an auspicious occasion for Indians across the globe. As a brand that has always believed in the beauty of traditions and culture, we wanted to offer a seamless shopping experience to our customers and cater to their growing requests"


Ouro Jewels has launched a new collection ‘Rashi’ an extensive range of diamonds set in ethereal and refined designs- jewellery collections for Partywear, Occasionwear, for a Wedding in the family or for any Milestone Celebrations.

These are timeless pieces meticulously curated with exemplary craftsmanship. From intricately crafted Elegant Diamond Danglers and Statement Rings, to a wide range of Exquisite Diamond Necklaces and Dainty Bracelets, Ouro Jewels has constantly made an effort to introduce new designs that suits the needs of the evolving consumer demand. . The USP of the brand is themeritorious, rare and responsibly sourced hallmarked Diamond jewellery, representing the reinvented perception of beauty and luxury of a generation.

4. Mahabir Danwar Jewellers

It’s true that jewellery is often seen as more than just an ornament. It can be a way for people to express their personal style and taste, as well as a symbol of their cultural heritage or social status. Mahabir Danwar Jewellers is a renowned name in the world of jewellery, known for their exquisite craftsmanship and attention to detail.

If you are looking for a piece of exquisite jewellery to wear on the occasion of Akshay Tritiya, you may want to consider Mahabir Danwar Jewellers’ ‘Samridhi’ Collection. This collection is sure to have pieces that reflect your innate ethnicity and add an extra touch of elegance to your attire. The collection comprises of light-weight jewellery pieces, which is versatile and can be worn with a variety of outfits, from casual to formal. On the other hand, MDJ has launched over 100 new designs of Gold chains & bangles, which can add a touch of regal elegance to your attire. Mahabir Danwar Jewellers' collection, 'Samridhi’' offers a range of options to suit different tastes and preferences, so you're sure to find something that speaks to you.

Moreover, the brand has some special offers to make your indulgence more exciting- they are offering a discount of 50% on making charges, a chance to get a Gold/Silver coin on purchase of jewellery, upto 5% cashback on jewellery acquisition and also the facility of old gold exchange is available. In addition, the customer can pre-book a particular piece of jewellery and lock the piece in the price of gold on that particular date to stay protected against gold price fluctuations.


‘Crisanto Jewels, a name that symbolises the radiance of a golden flower, is proud to showcase its complete congregation of precious ornaments with their ‘Akshay Tritiya 2023 Edition’. At Crisanto, we understand that jewellery is not just an accessory but an extension of your personality. Which is why, to make your day even more special, this Akshay Tritiya, Crisanto Jewels aids you to celebrate the day in style and sparkle with their exquisite range of jewellery. This auspicious occasion is the perfect time to add some extra shine to your celebrations with their stunning pieces.

The collection features a wide range of traditional and contemporary designs, crafted with utmost care and precision to ensure that you look and feel your best on this special day. From intricately designed necklaces to elegant bracelets and earrings, the jewellery is sure to add the perfect touch of elegance to your outfit. Whether you prefer traditional, modern or a fusion of both, we have something for everyone.

Further to this, the brand is also offering up to 25% rebate on making charges of jewellery on account of Akshay Tritiya.

Crisanto Jewels' new collection aims to cater to these needs and desires, presenting a range of exquisite pieces that combine tradition with contemporary style.

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