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Company’s boycott of Russian diamonds will help growth: Signet CEO


Signet CEO Virginia Drosos says the company's boycott of Russian diamonds will help growth. she said they were following a consumer-driven desire, rather than a government-driven mandate and not selling Russian diamonds would help them grow faster.


"We've already been working with our partners to create a new way of segregating diamonds," she said.


"I believe that for the industry here, this will ultimately become a competitive advantage because this is just the beginning of what I believe will be a decade-long move of consumers wanting to understand the origin of their diamonds."


SOURCE: GJEPC



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