Consumers plan to spend $35.7 billion on Mother’s Day this year, nearly $4 billion more than last year’s record high of $31.7 billion, according to the annual survey released Thursday by the National Retail Federation and Prosper Insights & Analytics.
Of those celebrating, most (57 percent) are purchasing gifts for a mother or stepmother, followed by a wife (23 percent), or daughter (12 percent).
Similar to previous years, the most popular gifts to give are flowers (74 percent), greeting cards (74 percent), and special outings such as dinner or brunch (60 percent). Consumers will spend a total of $7.8 billion on jewelry, $5.6 billion on special outings and $4 billion on electronics.
“While most consumers shopped online last year for the perfect Mother’s Day gift, we are seeing just as many people turn to department stores as a shopping destination this year,” said Phil Rist, Prosper’s executive vice president of strategy. “Gifts of experience continue to grow in popularity, with nearly one-third of those celebrating Mother’s Day planning to give a gift of experience.”
NRF surveyed 8,164 U.S. consumers from April 3 to 11.
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