The Diamond Producers Association (DPA), an international alliance of the 8 largest diamond mining companies in the world, partnered with Lakmé Fashion Week Summer/Resort 2020 to bring the third successful edition of ‘The Real Cut’.
Six winning emerging natural diamond jewellery designers showcased their novel work in collaboration with renowned fashion designers Ragini Ahuja, Shriya Som and Ridhi Mehra, communicating the message of slow fashion to the consumers.
The winners - Kinnari Shah for Reliance Jewels, Riddhi Shah for B R Designs, Ashraf and Team for A S Motiwala, Sourav Hanra for VBJ, Deepa Agarwal for Sona Chandis and Subhajit Bag for Senco Gold and Diamonds drew inspiration from nature, geometric designs and life experiences to create their unique designs.
Richa Singh, Managing Director, Diamond Producers Association (DPA), said, “As DPA, it makes us happy that The Real Cut Season 3 has been a success. We wanted to showcase that natural diamonds are an integral part of slow, timeless fashion because of their versatility and ability to complement both traditional and contemporary wear.
The winning natural diamond jewellery designers have successfully brought alive this idea of slow fashion with their contemporary, unique designs. We truly hope that the platform keeps growing so that we can keep seeing more stunning works of art with natural diamonds.” Courtesy - JFM