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DUBAI JEWELLERY GROUP LAUNCHES AD-CAMPAIGN TO PROMOTE ITS JEWELLERY INDUSTRY

Dubai and Jewellery Industry go hand-in-hand. One does not go to Dubai without visiting the streets of Gold Souq. Tourists from various parts of the world come to Dubai to purchase its jewellery.

In order to widen the horizons of their customer pools, Dubai Jewellery Group (DJG) has launched an ad-campaign celebrating its jewellery industry. The campaign features the lush and pristine desert, and then transitions into the concrete jungle, that has become the source of wonder and amazement of countless.

The ad-campaign reflects the diversity of the city, and features women from various cultures and ethnicities. The video showcases the skills, crafts, expertise, knowledge that showcases the prowess of their industry.

Commenting on the goal of the DJG, Laila Suhail, Board Member Chairperson – Marketing Committee, Dubai Jewellery Group, and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, said “To keep up with its growth and the appeal it has to people from all over the world, Dubai Jewellery Group has been leveraging innovation. Our new corporate video is an embodiment of Dubai jewellery sector’s past, present and future and we look forward to capturing the hearts of people with it.”




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