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East India region is experiencing  renewed demand for natural diamonds 


Kolkata’s top diamond jewellery retailers report how the East Indian market is experiencing a renewed demand for natural diamonds, especially in the segment of oversized  diamonds, like 1-ct and 2-carat natural diamonds. The eternal sparkling gemstones continue to hold unparalleled value, rarity, and timeless appeal, which resonates deeply with consumers who perceive them as both a symbol of luxury and an investment in legacy. Jewellery with small or oversized (1-ct to 2-ct) diamonds showcased in asymmetric designs  highlighted in elegant earrings, pendants, and rings with clean lines and simplicity, were sought after emphasising the diamond’s brilliance and luxury appeal.

 

Amit Pratihari, Managing Director, De Beers India, said, “The people of Eastern India are known for their penchant for fine arts, aesthetics and creativity. Discerning customers in the East have a compelling ‘love affair’ with natural diamonds since generations. As per the findings of the Diamond Insight report, women desire natural diamond jewellery as gifts to symbolize their relationships or to celebrate themselves. Natural diamond engagement rings with classic contemporary and iconic designs are in vogue this season. We have seen consumers buy diamond jewellery pieces that hold value and have meaning during the recently concluded festive season.”

 


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