A spate of South Korean laboratory-grown diamond jewellery brands launched this year are gaining traction among high-end consumers at department stores, resulting in strong sales.
There are concerns, however, about preserving the value of lab-grown diamonds because they are generally not easy to repurchase.
ALOD, a South Korean jewelry brand specializing in lab-grown diamonds, addresses this concern by offering to repurchase their lab-grown diamonds under certain conditions, ensuring their residual value.
“If a customer who purchased a lab-grown diamond from us later wishes to buy a natural diamond of the same grade and size, we guarantee 100 percent of the price excluding value-added tax,” said an ALOD official.
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