With fewer than 11 weeks to go to the opening of the 2024 CIBJO Congress in Shanghai, China, on November 2, 2024, the first of the pre-congress Special Reports has been released. Prepared by the CIBJO Marketing and Education Commission, headed by Jonathan Kendall, it considers what must be done to ensure that jewellery remains the ultimate expression of love, friendship and peace.
“As we stand at the confluence of tradition and innovation, the role of the jewellery industry in expressing and promoting these universal values becomes ever more significant,” writes Mr. Kendall. “In a world teeming with transient messages and fleeting moments, its enduring nature offers a beacon of hope and continuity. It invites us to look beyond the surface, to find within its sparkle a deeper connection to the values that bind us.”
To meet the challenge, the industry is going to have innovate iconic jewellery, which, as it has in previous times, manages to match the sentiment and consciousness of new consumers, Mr. Kendall stated. “In an era where symbols carry the weight of ideologies and beliefs, the jewellery industry stands at the threshold of an unprecedented opportunity – to conceptualize new statement pieces that embody global peace and harmony. It’s an endeavour requiring not only creativity and craftsmanship, but also a profound understanding of the universal symbols that resonate with humanity’s deepest aspirations for unity and tranquillity,” he wrote. For more Updates Do follow us on Social Media
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