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Fura Gems unveils ‘Celebration Sapphires’ mine-to-market program in India

Saiyami Kher is the face of Fura’s Celebration Sapphires campaign.

Fura Gems, a coloured gemstone mining company, recently unveiled its ‘Celebration Sapphires’ mine-to-market program in the Indian market, coinciding with the occasion of Valentine’s Day. This initiative showcases a range of pink sapphire jewellery, crafted in collaboration with world-renowned manufacturers, namely, KGK, Jewelex, Caara, Kama Jewelry, Midas Diamonds, Laxmi Diamond, Sanghi Jewellers, and Priority Jewels.

The collection will be initially made available nationwide through six leading retailers: Senco, PNG, Khimji, Talla Jewellers, Abhushan Diamonds and Gold, and Batukbhai Sons Jewellers.

The decision to unveil this program in India was partly influenced by the country’s burgeoning jewellery market, considered amongst the fastest growing and most promising globally, poised for a double-digit growth over the next years. This was confirmed by a recent market research commissioned by Fura Gems that underscored strong demand in India for coloured gemstone jewellery.

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