top of page
Sk Seth Banner NEW FEB.png
    • Jul 30

GIVA aims to open over 500 offline stores


GIVA, an Indian D2C jewellery brand established in 2019, initially started as an online brand selling silver jewellery. Over time, it expanded its retail presence in response to growing demand for silver jewellery.


Resha Jain, chief brand officer at GIVA, shares that GIVA now has 130 physical stores in India. She adds that customers prefer shopping offline, especially for jewellery, which is more of a touch-and-feel experience. She emphasises the importance of giving customers the opportunity to interact with both the product and the brand in a very physical sense. This is why GIVA decided to heavily invest in building exclusive brand outlets (EBO). “We try to deploy a 360-degree approach and are mostly active online, but we also leave it to our consumers to choose their own medium of shopping”, says Resha Jain


“It requires a lot of capital to invest in EBOs, so initially, a brand tries to operate in a very lean way. Then, of course, you raise money and decide to scale quickly, which aligns with our strategy. This is just the beginning, as we envision eventually having over 500 stores across the country. This is why we decided to go heavy on retail,” she says.


GIVA targets its products to people across the country, focussing on women who wear jewellery daily, such as those going to the office. Jain shares that another way of targeting consumers is through gifts, as the brand is also known for its gifting options.




For more Updates Do follow us on Social Media


9 views

Comments

bottom of page