GIVA has unveiled The Bhumi Collection -a captivating new floral line of silver jewellery in collaboration with acclaimed actress and environmental activist, Bhumi Pednekar.
The Bhumi Collection presents an exquisite array of distinctive floral jewellery meticulously crafted from premium silver, enhanced with rose gold and gold plating. What distinguishes these pieces is their remarkable versatility, with many being convertible, allowing wearers to effortlessly create multiple looks with a single item. The artisans at GIVA have employed cutting-edge techniques like cold enameling to artfully capture Pednekar's floral inspirations, rendering this collection truly unparalleled.
The Bhumi Collection is inspired by six endangered flowers: Safed Musli, Bell Marrow, Brahma Kamal, Eyebright, Persistent Trillium, and Mountain Ebony. At its core, this collection embodies a profound commitment to sustainability, conveying the message that jewellery can be both eco-conscious and adaptable.
The Bhumi Collection by GIVA and Bhumi Pednekar seamlessly melds artistry, sustainability, and versatility, making it a truly remarkable addition to the world of jewellery.
Ishendra Agarwal, CEO of GIVA added, "GIVA is thrilled to partner with Bhumi Pednekar in bringing The Bhumi Collection to life. This collection epitomizes our shared commitment to delivering exceptional products. With these versatile jewellery pieces, our goal is to delight our customers by offering jewellery that not only celebrates our planet's beauty but also caters to their unique style preferences."
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