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Godrej Security Solutions launches Smartfog, AccuGold


Godrej Security Solutions, a division of Godrej & Boyce, the flagship company of the Godrej Group, y launched their latest innovations ‘SmartFog’ and ‘AccuGold’ at Bangalore International Exhibition Centre (BIEC), Bengaluru. The company displayed and demonstrated their innovative offerings at the ‘India International Jewellery Show – IIJS Tritiya’.


The ‘SmartFog’, is a powerful fogging security system enabled to stop intruders in their tracks, whereas the ‘AccuGold’ is equipped to determine gold purity with the highest accuracy without damaging the ornament. Both these innovations are designed to take the brand’s physical security range of products to the next level establishing them as leaders in the space of institutional security. Godrej Security Solutions is keen on transforming the financial institutions and the jewellery sector through such technology and products.


The growing presence of regional rural bank branches in rural areas and private banks targeting rural customers in Karnataka has triggered a massive growth in the state. Moreover, gold jewellery shops have a strong demand for storage of gold and other valuables i.e., safes and strong room doors. In addition to this, the late rise in crime rates has created awareness among Jewellers with respect to higher grade of safes and doors and technologically advanced security systems.


Speaking on the occasion, Mr. Pushkar Gokhale, Business Head, Godrej Security Solutions, said, “At Godrej Security Solutions we are committed towards continuously innovating and delivering effective solutions to meet the security needs of our customers. Over the last few years, we have witnessed the growth and demand for physical security products range in Karnataka and we are expanding our physical security product offerings in the institutional security segment. Currently, we are at the early adoption stage and going by the overwhelming response shown during our roadshows and demonstrations, we expect annual sales of 2500 units nationally (for both products) in next 2 years horizon and an expected growth of 25%in revenue.



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