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Hari Krishna Exports to launch Pin of Hope at JCK


In line with its participation in this year’s JCK Las Vegas, Hari Krishna Exports is expected to launch and showcase its latest addition to the collection of exceptional natural diamonds and finely crafted jewellery, designed to captivate and inspire.


Combining its proven expertise in jewellery-making and sustainable development, Hari Krishna will be debuting the Aasha Pin at JCK Las Vegas.


The set of stunning diamonds is a testament to Hari Krishna’s commitment to quality and craftsmanship and the United Nations Sustainable Development Goals (SDGs). Taking inspiration from the Hindu term Aasha meaning hope or desire, the pin aspires to rekindle and amplify hope in achieving the SDGs, approaching its midterm review in 2030.


Designed by renowned designer and Diva Jewels Founder Rishi Mehta, Aasha Pin embodies 3 components:

⦁ SDG Color Wheel - Aasha Pin portrays the colours of the SDGs, with each colour representing a specific sustainable development goal.


⦁ Rays of Hope - From the SDG Color Wheel emerges “rays of hope” as a reminder that there will always be hope should we commit to becoming agents of change. With no specific fixture, the rays also represent the cross-cutting characteristics of the SDGs.


⦁ Diamonds - The diamond embellishment represents the timelessness of the SDGs, a reminder that we should continue our sustainable development efforts to 2030 and beyond. The company seeks to be a trusted entity for its patrons and strives to give back to the local communities through the Dholakia Foundation.


100% of the Aasha Pin’s profit will directly support the Dholakia Foundation’s initiatives in water conservation, ecosystem restoration, and social development of local communities in India.



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