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Heeramandi jewellery by Shri Paramani Jewels

Going back to its roots, heritage and legacy to craft opulence that celebrate the brand’s legacy

Shri Paramani Jewels, designed the opulent jewellery for Sanjay Leela Bhansali’s  magnum opus web series, Heeramandi. Sanjay Leela Bhansali, intrigued by their craftsmanship, collaborated and created stunning jewellery pieces adorned with precious Basra pearls.


Vinay Gupta, founder, Shri Paramani Jewels, speaks of going back to his roots to craft pieces that celebrate the brand’s legacy.


The expansive HEERAMANDI collection: three years of designing-- an entire studio was dedicated to this labour of love, bringing back the artwork from over 200 years and presenting to the world 10,000 pieces of jewels. 


Handcrafting jewellery for an epic wasn’t challenging, but the joy of going back to my roots, heritage and legacy of being from a family of treasurers for the Mughals over 200 years back, was the highlight.


Sanjay Leela Bhansali explored the collection, particularly captivated by the exquisite Basra pearls adorning pieces like the pasa, tika, nath and necklaces. Honouring the legacy of handcrafted Mughal jewellery with unparalleled passion, we beautifully captured the mysteries of history engulfed in an era of timeless heritage


Mughal  jewellery history is rich and fascinating, showcasing exquisite craftsmanship and intricate designs. Mughal emperors were patrons of the arts and supported skilled artisans in creating elaborate jewellery pieces for themselves and their court.

Mughal jewellery featured a wide array of precious gemstones like diamonds, emeralds, rubies, and pearls, adding a luxurious touch to the pieces. Artisans employed innovative techniques like Kundan setting, filigree work, and enamel to create stunning patterns and textures on jewellery.

Mughal jewellery was considered a symbol of wealth and power by the royal family owning magnificent pieces passed down through generations. I discovered and celebrated the global influence the Mughal  jewellery has left behind.

To be authentic to design, to the era and to the narrative. Each piece actually is made, designed and worn in the most authentic way, hence transporting you to the era.

Each delicately crafted necklace, meticulously layered alongside earrings and tikas, embodies a harmonious balance of elegance. Over a painstaking three-year period, we employed ancient handcraft techniques to meticulously create kilos of jewellery, reflecting our commitment to quality and precision reminiscent of centuries past.

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