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Isha Ambani announces Reliance Retail's foray into luxury jewellery market


During Reliance Industries' 47th annual general meeting, Isha Ambani, Director of Reliance Retail Ventures Ltd announced Reliance Retail’s foray into the luxury jewellery market. The new line aims to offer a premium, curated collection targeting high-end consumers. This move signifies a broader strategy encompassing design, sourcing, and distribution, positioning Reliance Retail at the forefront of the fashion industry.


This move promises to redefine the high-end jewellery experience with a fresh, curated approach that sets new standards for sophistication and elegance. This move signifies a shift from Reliance Retail's current focus on mass-market offerings through its existing brand, Reliance Jewels.


Isha Ambani outlined the company's ambitious strategy for the luxury jewelry sector stating, "In jewellery, (there are) ambitious plans to enter the luxury jewelry segment with a curated design-led experience.(It will help in) exploring the fashion jewelry and accessory segment to broaden our market reach.” For more Updates Do follow us on Social Media

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