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JCK 2023: Robust visitor footfall, cautious optimism

JCK Luxury, Couture, the Antique Jewelry & Watch Show, and JCK Las Vegas saw some robust visitor traffic, which was a good sign given the not so cheerful state of the market in the past few months. Expectations remain that orders won’t match the shows of the past two years, reflecting that the market is not projected to equal the records seen in 2021 and 2022.

Booths were busy on Friday, the first day of the JCK show, and Luxury has seen steady interest since it began on Wednesday.The positive mood was seen amongst US jewellery manufacturers. International diamond dealers were not so upbeat.

Fine jewellery sales have fallen from their peak in 2022, but you wouldn’t know it based on anecdotal reports from the first day of the Luxury show, which opened to invited guests on Wednesday, May 31, at the Venetian Expo in Las Vegas.

“We went in cautiously optimistic, but so far it’s been very steady and we’ve seen big orders—very much like last year,” said Brecken Farnsworth, creative director and vice president of Parlé, a Luxury exhibitor based in Pocatello, Idaho. “In the overall business, we are seeing a pullback, but we’re not seeing it here.”

That sentiment held true among a cohort of exhibitors polled by JCK, and doubly so among those targeting the high end.Amongst the issues being discussed at JCK, Origin is one of the main topic of discussion, and De Beers is pushing the agenda with the launch of its Origin suite of services. Sustainability is a close second, with several talks and panel discussions conducted to understand what it means and how companies can formulate their sustainability strategy.

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