Jewelbox, a sustainable luxury jewellery brand, is set for significant expansion with plans to launch 25 new stores across tier 1 cities by the end of financial year 2025-26. The company is targeting Rs 150 crore ($17.7 million) in revenue for the same period.
Following recent store openings in cities like Delhi, Chennai, Kolkata, and Guwahati, Jewelbox is focused on building a robust retail presence. In addition to its physical stores, the brand is enhancing its online platform and aims to generate 30% of its total revenue through digital channels.
Vidita Kochar Jain, co-founder of Jewelbox, emphasized the brand's commitment to sustainability and innovation in the luxury jewellery sector, particularly with lab-grown diamonds. She noted, “Our expansion into Gurugram and other cities is a step towards positioning Jewelbox as a destination for customers who value both sustainability and luxury.”
The brand, founded in 2022 by Nipun and Vidita Kochar, has also secured Rs 3.5 crore ($4,21,488) in a funding round led by Jito Incubation earlier this year. Jewelbox aims to provide an omnichannel shopping experience, ensuring consistent quality and sophistication across both its physical and digital platforms.
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