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    • Jul 2

July, the Ruby month, heralds high summer

This is the   second chapter in Gemfields’ campaign to  celebrate the story inside every gemstone… 

 


Ruby is the sultry gemstone of summer – the birthstone for the month of July. A miracle of nature, formed deep beneath the Earth some 500 million years ago, rubies are rarer than colourless diamonds, achieving the highest price per carat at auction of any gem (coloured diamonds  excepted). Associated with passion, prosperity and protection, their red hue – which can vary from  purplish to orangey, with pure red typically the most coveted – incites strong emotion. It also  invokes a sense of celebration, which perfectly matches the high spirits of summer’s peak month  of July.  


As with Gemfields’ emerald month campaign in May, this year’s ruby month theme is around the  story within each gemstone, homing in on inclusions – the tiny marks which give each ruby its 

character. Mother Nature’s fingerprint, inclusions help to distinguish between natural and synthetic  rubies and ensure no two are the same. The campaign highlights the journey each ruby takes from  mine to market, transforming from its rough form to the cut-and-polished treasures that are  showcased in designs by Gemfields’ jewellery brand partners in their latest collections.  

Courtesy of E.Billie Hughes/Lotus Gemology 


Gemfields is proud to be a world-leading responsible miner and marketer of coloured gemstones  and the majority owner and operator of Montepuez Ruby Mining, which is situated in North eastern Mozambique, at a critical geological junction of treasure-bearing rock. Montepuez has been  the source of some exceptional rubies brought to market in recent years. 




First among these is Fabergé, the iconic artist jeweller which is part of the Gemfields Group.  Fabergé’s affinity for rubies is clear, from statement Ruby and Pink Diamond Cluster Earrings, romantic ruby rings in its Colours of Love collection to its beguiling Essence Rose Gold Unheated Ruby Heart Surprise Locket.  




Another collaboration putting rubies front and centre is the new Lunar Collection by New York based designer Sandy Leong Jewelry. Mozambican rubies sit perfectly in Leong’s latest designs – inspired by her childhood memories of Chinese New Year and by the storied association of rubies  with Chinese culture, once again, harnessing the celebratory spirit of these fiery red gems. The  nine-piece collection features rubies from Gemfields’ Montepuez ruby mine alongside conflict-free diamonds and recycled gold. There’s a ruby baguette tennis bracelet, pendant and stacking ring,  among others – all perfect for everyday or special occasions.  

10% of the net proceeds from the sales of the Lunar collection will be donated to the Gemfields  Foundation, the charitable arm of Gemfields, which supports projects to enhance lives and  livelihoods in Africa and fulfil Gemfields’ mission that coloured gemstones should bring benefit  to their country of origin. 



Highlighting the suitability of rubies for engagements and romantic gifting is IVY New York. This  esteemed brand partner recently introduced a range of ruby and diamond rings, underscoring  rubies’ twin reputation as both the essence of love and the heart of Mother Earth. 




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