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Kalyan Jewellers announces plans to launch three new showrooms in Bihar at Hajipur, Buxar and Purnia

Showrooms to be inaugurated during January 2024, will take the tally of showrooms to 13

Kalyan Jewellers, one of India’ most-trusted and leading jewellery brands, has announced that it will be launching three new showrooms in the state of Bihar. The all-new showrooms will launch in Buxar, Hajipur and Purnia, throughout the month of January. In Buxar, the showroom will be located near Old Kachahari Gate, P.P Road, in Hajipur near Choudhary Centre near Rajendra Chowk and in Purnia near Panchmukhi Mandir, Navratan Hatta Lane Bazar Road.

Kalyan Jewellers has been strategically enhancing its geographical footprint in the state of Bihar, along with other non-South markets. With this aggressive approach, Kalyan Jewellers aims to make the brand more accessible to patrons, while offering a service-backed shopping experience in world-class ambience. The three new showrooms will take up Kalyan Jewellers’ presence in the state to 13 locations. Currently, Kalyan Jewellers has its presence in key markets such as Patna, Arra, Kishanganj and Begusarai, to name a few.

Talking about the new showroom, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “We are delighted to announce that the launch of 3 new showrooms in the state, which will further strengthen our presence in the region. As a company, we have achieved huge milestones and taken major strides towards creating a holistic ecosystem to enhance the customer shopping experience. We see a tremendous potential in this market and we are committed to providing patrons with the best-in-class service-backed shopping experience, while staying true to the company's core values of trust and transparency."

On the back of high demand in metro markets and a renewed interest among millennial consumers, the company intends to expand its current operations in all major metro cities. Additionally, the company aims to focus on expanding its geographical presence in the North, East, and Western regions by targeting Tier-2 and Tier-3 markets.

The jewellery retailed at Kalyan Jewellers is all BIS hallmarked and goes through multiple purity tests. Patrons will also receive Kalyan Jewellers' 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. The certification is part of the brand's commitment to offering the very best to its loyalists.

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