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Kalyan Jewellers celebrates the divine feminine with a Durga Pujo special campaign

Ad features regional brand ambassador, Ritabhari Chakraborty; directed by Satarupa Sanyal Unveils the Pujo Special Collection – Sankalp

Kolkata, 23rd September 2022: Kalyan Jewellers, one of India’s largest and most-trusted jewellery brands, celebrates the occasion of Durga Puja with the launch of its updated Sankalp collection, unveiled through a new digital ad film.

The campaign features the brand’s regional ambassador for the state of West Bengal – Ritabhari Chakraborty, adorning traditional Bengali style jewellery from Kalyan Jewellers’ Sankalp collection. Directed by Satarupa Sanyal, Ritabhari Chakraborty’s mother, the 40-sec ad film eulogises the divine feminine around us – her Shakti, her aura and her grace. It pays homage to the hands that work around the clock, hearts that love unconditionally, eyes that see the best in everyone and smiles that makes one melt from within and celebrates the Goddess in every individual.


Sankalp, the refined collection of traditional jewellery, truly symbolizes the essence of the Goddess Durga through an extensive range of designs that include gorgeous handcrafted jewels in yellow-gold with enamel Meenakari work such as Panch Noli, Sonar Haar, Jui Haar and bangles, Ratanchur, Kaan Pasha and Angti ring, making them a perfect blend of classical artistry and intricately designed jewellery.

For Durga Pujo this year, Kalyan Jewellers’ customers can avail exciting range of offers at the showrooms across West Bengal. The jewellery brand has announced 25% off on making charges on all jewellery purchases as well as 25% off on stone value of stuuded jewellery purchases (*applicable only for a minimum of 1 lakh stone value). This one-of-its-kind offer is valid from 25th September, 2022.

The jewellery brand had earlier introduced the ‘Kalyan Special Gold Rate’ thus standardizing gold prize across the all Company showrooms in India, while ensuring that the prize of gold is the lowest in the market.

To check out the ad film, click on the link below:


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