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Kalyan Jewellers launches Durga Pujo ad campaign featuring Ritabhari Chakraborty

Vibrant celebration of the modern woman’s strength who embracing empowerment

and self-dependence

Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand has kickstarted its Durga Pujo festivities with the launch of its iconic ad campaign featuring Ritabhari Chakraborty. The ad campaign aims to embrace the spirit of Durga Pujo as they celebrate the strength of Maa Durga and beautifully highlights the modern woman, who is becoming more empowered, self-dependent, resilient and inspirational, like Goddess Durga.

This compelling ad campaign takes you on a mesmerizing journey through the vivid colours of Durga Pujo, the rhythmic beat of dhaak drums, the mishit (sweets) and upahara (presents), the shringaar (adornment) and the divine embrace of Maa Durga's presence. It pays tribute to the essence of Durga Pujo – a time of togetherness, love, and joy.

Apart from the specially curated Pujo-centric collection Sankalp, Kalyan Jewellers has also announced the introduction of its limited edition Maa Durga Gold Coins for patrons who want to purchase these keepsakes or thoughtful gifts.

Speaking about the campaign, Kalyan Jewellers’ Regional Brand Ambassador Ritabhari Chakraborty said, “We are thrilled to unveil this beautiful campaign that celebrates the perfect embodiment of the modern Indian woman. Durga Pujo is a time of immense joy and cultural significance, and it is an honour to be part of a campaign that captures the essence of this celebration and the strength of Maa Durga. Through this campaign, we hope to inspire and celebrate women who are achieving their dreams and making a positive impact in our society.”

As part of the Pujo and Diwali offer, Kalyan Jewellers is offering customers with a complimentary 1-gram g old coin on every Rs. 50,000*. This offer is applicable on a minimum purchase of

Rs. 1 lakh.

The ad campaign ( ) pays a beautiful tribute to women who are carving their own destinies, empowered by Maa Durga's divine blessings. Ritabhari Chakraborty, the regional brand ambassador for Kalyan Jewellers, is the embodiment of this spirit – a talented and empowered woman who represents the aspirations and dreams of modern Indian women. It offers a captivating visual experience, immersing viewers in the vibrant celebrations of Durga Pujo, taking inspiration from the region's cultural richness and traditions.

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