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Kalyan Jewellers brings in festive cheer with the launch of its Onam 2022 Digital Campaign

Updated: Aug 19, 2022

Celebrates the ‘Tradition of Togetherness’ with Onam Special TVC featuring brand ambassadors Manju Warrier and Wamiqa Gabbi
All-new campaign ad showcases the eternal bond shared by sisters

Thrissur, August 18, 2022: Kalyan Jewellers, one of the India’s largest and most-trusted jewelery brands, commemorates the auspicious occasion of Onam with its unique campaign ad film featuring brand ambassadors Wamiqa Gabbi and Manju Warrier. The duo comes together for the first time in the digital ad film released by Kaylan Jewellers across their social media properties. The unique film exhibits the emotion of ‘Togetherness’, celebrating the sisterhood and eternal bond shared between sisters through the storyline showcasing the Onam festivities, while highlighting the brand’s exquisite range of jewellery from the temple jewellery collection – Nimah and Muhurat Bridal Collection.

Onam, which marks the beginning of a new year is celebrated in the state of Kerala with huge fanfare. Marking this auspicious occasion, the latest digital ad film by Kalyan Jewellers encapsulates the various customs and rituals followed, highlighting that these traditional practices are something that the millennials continue to honour and upkeep.

The 60-second digital ad film showcases the symbolic role that jewellery plays in Onam celebrations, while taking inspiration from the cultural nuances and regional ethos of Kerala. Playing on the nostalgia factor, the ad sequence shot in a beautiful tharavad giving audiences a glimpse into the Kerala’s authenticity. This is the first time Wamiqa Gabbi and Manju Warrier are sharing screen space, portraying the eternal bond shared by two sisters, sharing uncanny resemblance with one another. They are seen wearing Kasavu sarees with gold borders, wherein Manju Warrier, who plays the elder sister is seen gifting her younger sibling – Wamiqa Gabbi a magnificent yellow gold choker piece with dangling bunches of pearls from Kalyan Jewellers. The digital film ends with both sisters stepping into the vatilpatti, where they are seen decorating pookalam.

As part of the festive offers, the jewellery brand has announced up to Rs. 10,000 off on every Rs. 1 lakh purchase of diamond jewellery*. Adding further delight to the customers’ festive jewellery purchases, Kalyan Jewellers has announced up to Rs. 300 off per gram on making charges, starting from 3% onwards*. The jewellery brand has also announced that it will be offering Rs. 50 more per gram above market price on Old Gold Exchange*. Customers can avail the exciting range of offers from Kalyan Jewellers’ showrooms across India. The one-of-its-kind offer is valid until 30th September 2022.

Kalyan Jewellers’ showrooms house popular brands for its patrons, such as Muhurat, the bridal jewellery line curated from across India, along with exclusive sections featuring collections such as Tejasvi (Polki jewellery), Mudhra (handcrafted antique jewellery), Nimah (Temple jewellery) and Glo (dancing diamonds). Other sections at the showroom include Ziah (Solitaire-like diamond jewellery), Anokhi (uncut diamonds), Apoorva (diamonds for special occasions), Antara (wedding diamonds), Hera (daily wear diamonds) and Rang (precious stones jewellery). Kalyan Jewellers draws from its portfolio of over one lakh contemporary and traditional designs and will offer selections for everyday as well as bridal wear and festive occasions.

To check out the ad film, click on the link below:



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