Senco Gold & Diamonds has announced Bollywood actor Kartik Aaryan as the new face of its men’s jewellery line, Aham. The launch of Senco’s Regalia collection includes rings, bracelets, cufflinks, ear-studs, chains, and pendants, aiming to inspire men to embrace jewellery in their style.
Joita Sen, Senco's Director, praised Aaryan as "the perfect brand ambassador" for modern men’s fashion. Aaryan expressed excitement, calling jewellery “a powerful form of self-expression.”
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