L'azurde, the leading jewellery brand in Saudi Arabia and the Middle East, has been named the best retail jewellery brand in Saudi Arabia for 2022 at the Dubai International Jewellery Forum. The award recognises the company's commitment to improving the concept of jewellery and fashion globally and locally. L'azurde implemented a solid strategic plan, leading to the launch of new brands, including "Miss L" and the latest collection "L'azurde Instyle" to cater to the needs of Arab women for modern jewellery at affordable prices.
The CEO of L'azurde, Selim Chidiac, expressed his gratitude to the forum's organisers for their efforts to celebrate the jewellery industry in the Arab world and the Middle East. The forum discussed the current state of the gold and jewellery industry and ways to develop businesses for high and sustainable profit margins.
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