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Laqshya media brings Tanishq's new campaign 'Ahalya'

Tanishq has partnered with OMI, outdoor agency arm of Laqshya Media Group to launch and execute their latest campaign ‘ Ahalya’. The campaign will continue for 20 Days comprising of 1.2lakhs + sft across India, the company said.

The campaign is visible in many cities like Delhi, Mumbai, Bangalore, Chennai, Ahemdabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore, Ludhiana.

“The exceptional diamond collection and creative has been brilliantly brought alive using this campaign and the handpicked media units has done complete justice to the magnum of the campaign. It very well conveys the message of Tej that every woman possesses and which needs to be realized. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A 3- week + campaign duration will ensure that the campaign and its message stays back with its TG", Naresh Bhandari, COO, OMI, Laqshya Media Group said.

Tanishq's campaign 'Ahalya' is all about how beautiful and ethereal a woman’s intrinsic radiance is. It has thus selected media vehicles which are high on impact and that evoke a lasting impression, like panaromic billboards, airport media and mall media, gathering maximum eyeballs which are apt as per the TG’s presence physically and psychologically.

"We're launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them", Deepika Tewari, associate vice president, marketing, jewellery division at Titan Company Limited, said.

Tanishq is a division of Titan Company which is promoted by the Tata Group. The concept of Tej (inner radiance) pertaining to every woman, as well as a diamond, has been brilliantly captured by the campaign and the larger than life campaign display makes it special, the company added.

Courtesy - ETBrandEquity

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