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Louis Vuitton launches custom cut diamonds; tribute to LV’s Monogram Star pattern




Louis Vuitton has unveiled a fresh coup: a new LV Diamonds collection which boasts a custom Monogram Star diamond cut that’s unique to the brand. The cut takes obvious reference from the house’s historic Monogram Star pattern, invented in 1896 by Georges Vuitton to be used on steamer trunks. It was devised to set Louis Vuitton luggage apart from counterfeits.


Diamonds cut as a 53-facet four-pointed star are being set in rings, earrings and pendant necklaces that will be launched next week in Singapore as part of the LV Diamonds collection.

The cut is a tribute to the historic LV Monogram pattern, invented in 1896 by Georges Vuitton to be used on steamer trunks.


The LV Diamonds collection also includes two styles of rings that invoke house motifs. There’s a line of V-shaped bands, which lend themselves naturally to stacking. Another style of bands, dubbed Damier, is crafted with two angled rows and set alternatingly with diamonds to evoke the house’s famous checkerboard pattern. All the jewellery in this collection is offered, for now, in a choice of platinum, white gold or pink gold—colours that are easy to mix and match, and which rightly let the diamonds shine.



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