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Lucknow-based Jewellery Brand expands business with Amazon's Local Shops program

Lucky Jewellery, a family-run imitation jewellery business in Lucknow, has seen significant growth since going fully online. The business, which sells bridal sets, necklaces, earrings, bangle sets, and more, has been around for four generations, and has expanded to sell products in the US, Dubai, Malaysia, and other countries. Lucky Jewellery's focus on wedding jewellery has kept the business going, with Indians spending over $50 billion on jewellery annually.

Lucky Jewellery began selling on in 2014, and saw significant growth through the platform, which allowed them to reach customers across India and beyond. By leveraging India Post's services to deliver orders, Lucky Jewellery has been able to grow their online business significantly, and plans to double down on this channel in the future.

Lucky Jewellery is working on a new product category called the 'Miya-Biwi' collection, which will be a one-stop solution for both men and women. The collection will include items such as cufflinks, kalgis, brooches, bangles, necklaces, and earrings. The aim is to tap into a product category with few sellers and to offer customers a unique and curated collection of jewellery for both themselves and their partners. Lucky Jewellery's focus on quality and customer feedback will also play a significant role in the development of this collection. This new product line is yet another step towards the company's goal of providing customers with high-quality, unique jewellery that is not widely available in the market.

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