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Make an Everlasting Statement this Diwali with the Forevermark Avaanti Collection


Mumbai: October 17, 2022 - As the celebrations for the most auspicious of Indian festivals, Diwali begins, De Beers Forevermark unveils three new elegant designs from its Forevermark Avaanti collection. These latest additions embody a spirit of possibility, inspiring the wearer to achieve their true potential and make a lasting statement every day.


Driven by a single belief that the future can unfold from a single ripple, the Forevermark Avaanti collection is a reminder of the remarkable things that follow from life’s first leaps. Lighting a diya during Diwali symbolises hope and victory similar to the collection’s distinctive wrap design, which is an evocative symbol of the path already forged and the future that still has the potential to be influenced.


Like an unstoppable current, the curves of these new distinctive wrap designs swirl around creating a magical effect. The new rings, pendants and earrings all feature beautiful, rare and responsibly sourced natural diamonds, set in 18K yellow, white or rose gold. The clean, dynamic designs are also available with the added radiance of pavé-set diamonds. Worn together or alone, these pieces make a bold statement of confidence, adding to the ever-evolving story of those seeking their next adventure.


“Jewellery, especially diamonds, signify prosperity during this time of the year. In choosing jewellery for the festive season, women often look for something genuine, natural, and meaningful, something classy they can wear every day and with everything. Keeping this thought in mind, we introduced these new designs under the Forevermark Avaanti collection. Wearing these pieces, women can be who they want to be, bring about any change they desire, and make a statement of their choice this Diwali,” said Amit Pratihari, Vice President, De Beers Forevermark.


Committed to the unwavering and passionate pursuit of selecting beautiful, rare and responsibly sourced diamonds, less than 1% of the world’s diamonds can carry the unique De Beers Forevermark inscription. The bold new Forevermark Avaanti Collection is available for sale at all authorized Forevermark Jewellers across the country.





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