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Mia's TVC celebrates diversity, equity and inclusion

Mia by Tanishq, a fine jewellery brand, has recently launched a new campaign to promote their latest collection, Nature's Finest. The new line celebrates the detoxifying, relaxing, and rejuvenating experience one can get from nature, especially amid bustling city life.

The campaign film showcases the brand's unwavering commitment to diversity, equity, and inclusion. The 60-second film features a diverse range of models and situations, inspiring viewers to embrace their unique differences and celebrate inclusivity. It highlights the unique perspectives and beliefs of different groups for a greater understanding and appreciation of the richness and complexity of human experience. It is a celebration of difference, stated a Tanishq release.

Elaborating further on the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq, says, “With the rise in hustle culture and city stress, nature provides the perfect escape to detox and rejuvenate the mind, body and soul. Our latest range of chic nature inspired designs with on-trend natural emeralds is a representation of the current generation who are obsessed with greening up the urban concrete jungle and their surroundings; not only for aesthetic reasons but because they truly believe that connecting & giving back to nature enhances wellbeing."

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