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Effusion of Blush

Zoya, the exquisite boutique from the House of Tata presents ‘My Promise’, a campaign that celebrates its muse, the Zoya woman, in her avatar as a modern bride. In the flush of love’s light, the Zoya Bride knows one thing: it is her soul that lets her be who she is: treasured, pure and unsullied. On this day, that will be forever hers, she is not becoming whole, she already is, and joyfully shares her all in this union. With “My Promise”, Zoya reaffirms her unwavering vow to stay true to herself as she celebrates this sparkling milestone to the infinite wonders of her heart.

Melting Pot

The Zoya Bride is charmed by sensual necklaces that sit close to her collarbone and effortlessly complement versatile necklines. She sees singularity and beauty in the unusual play of diamonds and emeralds with morganites and her ensemble sparkles in exceptional pieces with large stones in unexpected confluences of colour. Non-traditional pieces like rings and bracelets take centre stage and create a focal point for her look, celebrating her aesthetic with fine craftsmanship and elevated design. She embraces the kinks and quirks that define her journey, experimenting while staying connected to her roots. The emphasis is on individuality as she pairs a tailored jacket with a traditional polki necklace with hand-painted enamel motifs of lotuses on the Ganges.

Grandeur of Minimalism

“In Zoya’s wedding universe, traditional expectations that surround precious jewellery are replaced. The choices of the modern bride emerge from a melting pot of cultures and traditions, reflecting her Indian soul and global spirit. She infuses her trousseau of jewels with meaningful pieces that have present-day relevance and contemporary flair and each piece is mindfully selected to be worn effortlessly and enjoyed over and again,” says Amanpreet Ahluwalia, Zoya’s Business Head.

Here is a promise of jewels that will make her shine on her wedding day and a promise that she will want to wear them often. Here is a promise of timeless jewels that will become heirlooms to celebrate her legacy, of standing tall and true to her journey, accompanied by the beloved one of her choice.

Pure Grace

Statement of Glamour

Solitaire Soliloquy

Colours of Confidence

Fable of Femininity

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