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Natural diamonds remain top choice for discerning engagement ring buyers


In leading western jewellery markets, natural diamonds remain the top choice for discerning engagement ring buyers, with design inspirations heavily influenced by what’s sparkling on the ring fingers of Hollywood’s leading tastemakers. Eco-conscious Millenials and Gen-Z are also gravitating towards natural diamonds, occasionally seeking antique stones instead of newly mined.


The most durable trend in engagement rings is the unwavering preference for natural diamonds, a choice that consistently outshines lab-grown alternatives. This elongated solitaire style is now trending beyond the US. The round brilliant shape continues to reign supreme in popularity.












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