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NDC's Education Partner Program to drive sales, educate the consumer

Natural Diamond Council Introduced on April 3, 2023 the new Education Partner Program, which will offer educational tools to retailers and sales professionals to foster natural diamond knowledge leading to increased sales.

According to a new study by CXG, a leader in the luxury consumer insights space, getting educated on the benefits of natural diamonds is essential to sales conversion.

The consumer will now be even better educated on some of the most major purchases they’ll ever make—natural diamonds to last generations.

This education goes beyond the 4Cs, into new territory that hasn’t necessarily been considered before: The positive socio-economic and environmental impact of natural diamonds. These lessons include the history of natural diamonds, the industry’s commitment to sustainability, the difference between natural and lab grown diamonds, fancy colored diamonds, and so much more.

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