If anyone in the industry wanted to know how to transform a diamond business and safeguard its future, they might do well to speak to the 25 members of the Young Diamantaires group who went on last week’s mission to South Africa.
The delegates from 10 countries included a jeweler who set up a museum to boost interest in gems, another who began offering lab-grown diamonds, and several social-media buffs. This reporter was not the only participant who sat at the back of bus receiving Instagram lessons from true millennials.
Young Diamantaires came into being in 2016, when Rami Baron, chairman of the promotions committee for the World Federation of Diamond Bourses (WFDB), saw the need to help the new generation of industry members connect. He set up a WhatsApp group — which now has more than 200 members — and has organized meetings at trade shows. The oversubscribed visit to De Beers’ Venetia mine was the most ambitious plan yet, involving a day at the site, excursions to a local school and a nearby national park, and an opportunity to meet businesses De Beers supports in the surrounding area.
Courtesy - Rapaport News