Pandora,the Danish company, renowned for its popular charm bracelets now exclusively utilises recycled gold and silver, significantly reducing its carbon footprint.Pandora, the world's leading jeweller in terms of products sold, has made a groundbreaking decision to cease the use of mined silver and gold in its manufacturing process.
Pandora said it has changed its precious metals supply and is now sourcing only recycled silver and gold for all its jewellery, helping it avoid around 58,000 tons CO2 per year. This is similar to the annual electricity use of 11,000 homes or driving 6,000 cars around the world
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The carbon footprint of recycled silver is one-third compared to mined silver, while the recycling of gold emits less than 1% of the carbon emissions from mining new gold.
Allowing time for the depletion of existing inventory of metals, Pandora expects that it will craft all new jewellery with 100% recycled silver and gold from the second half of 2024. In 2023, 97% of the silver and gold sourced for Pandora's jewellery was recycled.
Today, less than 20% of the world’s silver supply comes from recycled sources, typically from discarded electronics, old jewellery, silverware, manufacturing scrap and other waste from industry. Once collected, recycled silver undergoes a refining process where impurities are removed, and the metal is recast to be used again.
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