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PNG Jewellers bets big on Fashion Forward Silver Jewellery under “Silvostyle”

Eyes 100 crore business in 3 years

Pune: Maharashtra Jewellery behemoth, PNG Jewellers is betting big on revitalized brand “Silvostyle Fashion Next”. The fashion forward and millennial friendly brand will be rolled out across 35 stores of PNG Jewellers in a shop in shop model, an Ecommerce store as well as Silvostyle Fashion Next Exclusive Boutiques. The brand aims to create a 100 crore business in 3 years around silver jewellery and semi- fine fashion jewellery.

Silver Jewellery has come back in vogue in a big wave across the globe as well as in India. Silvostyle -Fashion Next aims to become a Design-first silver and fashion jewellery label. The brand will focus on showcasing bold, edgy, young and trendy designs created through leading edge innovations in jewellery manufacturing at pocket friendly prices to attract millenials and a growing Gen-Z audience that appreciates fashion forward and future ready brands. Product categories like necklaces, pendant sets, stackable rings, bracelets, charms, earrings etc. will be a part of the product mix adorned with precious as well as semi- precious stones. Collections rolled out by the brand will be in sync with Fashion trends prevalent around the world.

Silvostyle was a pioneering first of its kind Silver Jewellery brand launched by any retail jewellery chain in India around 2013-14. It charted a success story of its own through countrywide marketing campaigns with top Bollywood celebrities, tie ups with Bollywood films etc. A feather in its cap was tying up with Salman Khan starrer Super hit film Bajrangi Bhaijaan and launching India’s first ever jewellery merchandise for a Bollywood film, the ‘Gadaa Pendant’ of Lord Hanuman in Silver.

Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers said,” Silvostyle - Fashion Next, is a rejuvenation of the original Silvostyle brand to sync in with today’s post pandemic era. It will cater to a large cosmopolitan diaspora across the globe with offerings that are fashionably edgy, trendy and in line with global tastes in jewellery. We are looking forward to rolling out these new products across all PNG Jewellers stores in India, Dubai and USA. We will also be opening exclusive Silvostyle - Fashion Next boutiques to provide our young clients with a discernible jewellery shopping experience. Silver as a category is in great demand and we believe we have the right product to meet the market needs of today.”

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