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Rupesh Jain predicts key trends in Indian jewellery industry for 2023

Jewellery brands in India are shifting towards an omnichannel approach that allows consumers to begin their journey online, browse creations of their choice offline, and complete purchases wherever and whenever they choose, according to Rupesh Jain, Founder & CEO, Candere by Kalyan Jewellers.

Jain noted that the industry is evolving with technological interventions and enterprises are striving to provide customised services and accessible interfaces for better purchase experiences across both online and offline mediums. Jain also expects young cosmopolitan consumers to continue leaning towards design-led and stylish jewellery, resulting in increased brand loyalty and sales. Candere by Kalyan Jewellers aims to improve customer experience and retention while strengthening its experimentation culture in 2023, as well as expanding its offerings and distribution channels.

Credits: Adgully

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