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Sangeeta Boochra, in collaboration with Nitibha Kaullaunches "Vividh" collection

Updated: May 12, 2023

Sangeeta Boochra announced the launch of its new contemporary jewellery collection in collaboration with content creator, Nitibha Kaul at Bergamo Delhi, an Italian themed restaurant.

Sangeeta Boochra has always been synonymous with the elements of rustic bohemia and Indian luxury. The brand's designs are often inspired by the rustic beauty of India's villages and its diverse cultural traditions. The use of indigenous materials, intricate craftsmanship, and attention to detail are hallmarks of Sangeeta Boochra. The brand has a reputation for creating unique and statement jewelry pieces that are loved by connoisseurs of luxury fashion around the world. Over the years, Sangeeta Boochra has become a symbol of Indian craftsmanship, showcasing the skills and talents of local artisans.

Inspired by Nitibha's diverse (Vividh) experiences and her unique role in them, the collection named Vividh is a fusion of tradition and modernity, featuring a range of pieces, including earrings, necklaces, bracelets, and rings. The intricate designs are contrasted with detailed patterns and bright hues that speak to and for everyone in some way. Natural lines, symmetrical shapes, intricate metalwork, and sparkling gemstones create a sense of timeless elegance and artisanal skill. Interestingly, each piece has been specifically curated by Kaul and Boochra to add a touch of perfection on every occasion.

Nitibha Kaul, Content creator, said that the, "The pieces are built upon the idea of celebrating the feminine in oneself at all points in time. They are meant to be worn everywhere and complemented by everything. I have always admired the brand's exquisite craftsmanship and attention to detail. So, it's an honour to work so closely with a house that has such a rich legacy and heritage."

Abhineet Boochra, Co-Founder of Sangeeta Boochra describes the capsule collection as "A testament to the beauty of simplicity." He added that “the collection reflects the brand's commitment to keeping the craft alive while evoking the raw, natural textures and earthy hues that sit so well with Nitibha's vision towards the design.” He emphasized the fact that the effort has brought together two different perspectives to create something that pays its ode to the past and the present.

Riteek Boochra, Director at Sangeeta Boochra further went on to praise the collaboration for its bold statement and the underlying concept. He said, "It was a pleasure working with Nitibha to create something that stands as a symbol of the simple joys and the beauty of the unknown. The unique cuts give a sense of individuality while the contemporary wide range appeals to everyone."

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