Fine jewellery brand Senco Gold & Diamonds has launched a new campaign to celebrate diversity and inclusion while using sign language to sing the national anthem. Gearing up for the festive season, the business plans to amp up its retail expansion and engage shoppers with a range of promotions.
“This Independence Day, we wanted to take a moment and celebrate the force behind our brand’s success,” said Senco Gold & Diamonds’ director Joita Sen in a press release. “It’s the diversity within our employees that makes us truly unique. With our roots from Bengal, we could have thought of no better way than to represent our national anthem ‘Jana Gana Mana’ by our employees.”
The film shows people of all abilities in the workplace as part of Senco’s commitment to equality. Along with the film’s dissemination, the brand has launched several pre-festive promotional offers. Senco now offers lab grown diamonds under its Sennes brand and has launched a ‘Azadi Utsav – Senco Chain Festival’ with money off chain making charges to boost sales. For more Updates Do follow us on Social Media
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