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SILVER CONTINUES TO DELIVER RESULTS FOR U.S. JEWELERS


Silver Institute recently commissioned a survey of jewelry retailers in USA to gauge various aspects of the silver jewelry market in 2022.


Highlights from the survey include:


61% of retailers said that they increased their silver jewelry inventory in 2022 by an average of 21%


51% said silver jewelry is essential to their business, while 27% said it is important.


Retailers said their silver jewelry sales, as a percentage of their overall jewelry sales, averaged 28% of their unit volume and 19% of their dollar volume.


The average store growth in 2022 for silver jewelry sales was 14%.


The best-maintained margins during the Holiday Season were:

-Silver Jewelry 38%

-Diamond Jewelry 21%

-Bridal Jewelry 21%

-Gold Jewelry 18%

-Platinum Jewelry 2%


The age group buying the most silver jewelry is 20-40, according to 52% of the retailers.


88% of retailers say they are optimistic that silver jewelry sales will continue to grow for the next several years.




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