To expand its product lines with five new collections as well as Lab grown diamond jewellery with the launch of its new store.
Pune: Silvostyle by PNG announced the launch of its first stand-alone Flagship store, in Aundh, Pune, which will offer a wide range of Sterling silver High fashion jewellery. The 500 sq.ft store will be the brand’s flagship store in its home-town of Pune. The Brand aims to roll out 15 stores through 2023-24 across urban geographies in India through a mix of owned and franchise stores. Silvostyle by PNG currently clocks 20 crores in revenue annually and aims to clock over 100 crore business in the next three year of retail expansion!
Silvostyle has been one of the leading silver jewellery brands in the country with many firsts to its name. Be it In Film merchandising with mega hit films and top stars to tie ups with leading fashion designers and introducing designer collections and more. With this new store, customers will see the unveiling of Silvostyle 2.0, a new vision and a new direction, aimed at becoming a one stop destination for lovers of sterling silver jewellery.
The new store will feature 5 new extensive collections speaking the language of FashionNext in sterling silver jewellery, oxidized jewellery, marcasite jewellery, jewellery in silver and pearls and Lightweight CZ jewellery. The product lines are inspired by globally trending designs in rings, earrings, bracelets, and necklaces. The pieces are not only stunning but also affordable, making them accessible to a wide range of customers, especially first-time jewellery buyers, millenials and GenZ. FashionNext jewellery is designed to be both fashionable and functional, with an emphasis on versatility and wearability.
The collections have been created with deep emphasis on design and global trends. From bold necklaces to delicate bracelets, stunning rings to delightful earrings. The young generation believes in experimenting and is happy to experience a wide range of metals, semi-precious stones and varied styles.
In addition to the silver collection, the new store will also feature a line of Lab-grown Diamond jewellery in 14 kt gold called “Omeeka”. The Omeeka collection will only be available at Silvostyle stores and is an offering to attract the new age diamond jewellery buyer.
"We are thrilled to expand our Sterling Silver Jewellery offering and walk the path of FashionNext! The new store will create an engaging and immersive experience for young shoppers. With Silvostyle’s expertise in jewellery design and craftsmanship, we are confident that customers will love the new collections. We have always believed in making jewellery accessible to everyone, and this new line is a testament to that commitment. All 5 new collections Derya, Devi, Daysha, GoDark and LiteMe will also be available at all PNG Jewellers stores. While Silvostyle by PNG will become the center of all things High Fashion in Sterling silver, PNG Jewellers will continue to focus on Fine jewellery and Natural diamond jewellery as always", said Dr. Saurabh Gadgil, Promoter, Silvostyle by PNG.
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