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Sotheby’s opens retail outlet at Bucherer, Zurich


To coincide with the upcoming Luxury Week at Sotheby’s in Geneva, exceptional property from the sale series will go on display at the Bucherer store in Zurich. This innovative partnership is a celebration of the shared values of heritage, trust and expertise and the very latest trends in luxury collecting, spearheaded by two brands with both a legacy of historical excellence and an eye on the future of trends.


The Sotheby’s Salon is a cross-category, 160-square-meter space on the newly built third floor of the Swiss watch and jewelry retailer. The shop features jewelry, watches, handbags and accessories, as well as sneakers, high-end streetwear, art, and sports memorabilia, Sotheby’s said last week. It also contains a wine and spirits bar with an assortment of drinks curated by Sotheby’s master of wine Vanessa Conlin.


The auction house conceived the salon as a social destination where collectors could gather, learn, and share their passions discreetly and privately. Clients can purchase its regularly updated products on the spot, bid in live and online auctions, and participate in Sotheby’s Sealed, a mix between auctions and private sales.


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