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Swarovski announces global expansion Swarovski Created Diamonds collections


Building on the success of its debut Swarovski Created Diamonds collections in the USA and Canada, Swarovski announces the global expansion of its fine jewelry category across all flagship stores and key markets such as China, Italy, Korea, Japan UK, Australia, France, Germany, Austria, and the UAE.


The move is the next phase in a global roll out for Swarovski Created Diamonds and a mark of strategic intent for the Austrian crystal house as it accelerates its expansion into the category and prepares to launch ‘Galaxy’, the first fine jewelry collection designed by Global Creative Director Giovanna Engelbert. The ‘Galaxy’ collection will be unveiled at the launch of Swarovski’s new 5th Avenue flagship store in New York this Fall.


This coincides with the announcement of a partnership with the International Gemological Institute (IGI), which will certify all laboratory grown diamonds in Swarovski’s ‘Galaxy’ collection.



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