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Tanishq launches the ‘Glow Up’ collection for millennials

Updated: Jul 26, 2022

From their focus on positive personal transformation to their love for self-care, individual identity, owning the moment and collective can-do attitude, there’s a lot to learn from millennials. Reinvention, reconnection, and representation is what they covet.


Inspired by their zest for life, Tanishq has curated “Glow Up” collection for this compassionate, independent, versatile, and unique audience. Each exquisite piece of jewellery in Glow Up invites the wearer to live for every moment, in every moment, and always on point. Glow Up celebrates individuality, expression, and that millennial confidence. A perfect bauble or gift for adding sparkle to and celebrating milestones, passions, travel and even a catch up with friends and family.


Featuring necklaces, bracelets, pendants, and rings that are perfect for stacking and layering, tell your own story with Glow Up and create your own personal expression of style. Vintage meets contemporary with Glow Up for maximum appeal. White, rose, and yellow gold combined with diamonds, traditional ‘Rawa’ beads, specialty green stone like Emerald, and the fashion-forward aesthetics can be seen in the heart-shaped, butterfly and floral motifs celebrated in this summer-centric curation.


“As a progressive brand we understand the importance of evolving with the younger consumer. Glow Up celebrates the best of Tanishq with an accent on the latest trend of jewellery layering and stacking, fitting into this exciting world of endless possibilities. Each piece has wearability and versatility adding further appeal. Glow Up collection is Instagram-able, it is iconic, and it represents the millennial aesthetic,” said Vandana Bhalla, Marketing Head – International Business Division, Titan Company Ltd.


“As Tanishq continues to expand its footprint internationally, the global appeal of Glow Up is certain to resonate with our discerning consumers who will appreciate its versatility that allows for lively mixing and matching, creativity, and self-expression,” she added.


“This lively global trend of stacking is here to stay as it allows the flexibility to layer a single piece of jewellery with several other pieces to create the perfect mix that fashionistas seek. It’s a versatile approach that can take your outfit from morning in office to an evening soiree just by adding layers. The joy of stacked looks lies in the casualness and effortless chic. You can add interest to a neckline or glow up your hand with a fabulous stack of rings or a vibrant arrangement of bangles and bracelets. Glow Up inspires you to put your personal touch into your every outfit and stay true to your style,” added Beate Steinfeld, Trend & Design Head - Tanishq International.


With everyone checking out for the summer she added that the Glow Up is timely and has something for every woman to step out in style for every kind of break---the beach, the countryside; the sightseeing holiday, the city break and even the staycation.


Glow Up is now in-store across Tanishq outlets in the UAE with prices starting from AED 1500.



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